How to Create a SWOT Analysis

How to Create a SWOT Analysis

The model is a basic two-by-two table, with strengths and weaknesses laid out in the top two boxes and opportunities and threats in the bottom two. You've probably considered your strengths and weaknesses already, but the SWOT model takes it a step further by making you think about the external factors that bear heavily on the health and direction of your career. These factors -- mainly physical location, industry, company and profession -- signal potential opportunities and threats. Looking at the quadrants together can be a creative way to think about where you are in your career and the directions you could take.

To get an idea of what you could incorporate into your own SWOT chart, look at some examples in each category:


Strengths are your internal, positive attributes and selling points. You have some control over these. Examples include:

Positive personal traits.

Relevant skills, competencies, knowledge and work experience.

A solid education.

A strong network.

Commitment, enthusiasm and passion for your field.


Weaknesses are your internal negative attributes. You have some control over these as well. Examples include:

Negative personal characteristics and poor work habits.

A lack of work experience or relevant experience.

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