一篇金融文章的翻译(论文用)

管理类本科生毕业论文参考英文文献的翻译

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英文原文

Development of New Geographically Distributed Business Models for Global

Transactions

Nadia Ayad and Henk G. Sol School of Systems Engineering, Policy Analysis and Management, Delft University of Technology, Jaffalaan 5, NL-2600 GA, Delft, The

Netherlands,

From:

Proceedings of the 35th Hawaii International Conference on System Sciences – 2002

1. Background

1.1 Globalization: opportunities and constraint

The term "globalization" is used to describe a number of related phenomena such as cultural convergence, international marketing, global products and production, and the increasing interrelatedness of the world's economies. Stone house describes globalization as, to a large extent, a business philosophy or way of thinking which emphasizes the similarities among national markets rather than the differences. According to Levitt, technological, social, political and economic developments have, in recent decades, driven the world toward a "global village" or "converging commonality," characterized by standardized products and services, and global strategies built upon economies of greater scale and scope. Levitt further suggests that the focus of a global strategy ought to be the standardization of products and marketing. Yip, argues that the benefits of global products (or services) can be achieved by standardizing the core product or large parts of it, while customizing the peripheral or other parts of the products.

Regardless of the extent of product standardization, global business is no longer simply an option, it is a necessity; businesses must "export or die." However, it is important for any company wishing to address a global market to recognize that laws and other country-specific constraints such as language and culture, accounting practices, tax codes, and banking regulations can vary. These variations make it difficult to prepare business agreements that are valid and appropriate in all countries.

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