QQ影音腾讯营销精英赛 四川大学 S-赛沃邦 2009年11月11日

QQ影音腾讯营销精英赛

第一章第二章

2.12.22.32.42.5

团队简介.................................................3执行摘要.................................................3

团队使命...................................................3营销经营目标...............................................4面临地主要挑战.............................................4核心竞争力（关键成功因素）.................................4整体行动计划...............................................5

第三章

3.13.23.33.43.5

环境分析........................................................5

市场分析...................................................5用户习惯分析................................................6竞争产品分析................................................7SWOT分析....................................................8存在的问题.........................................................8

第四章

4.14.24.34.44.5

营销战略........................................................8

使命...............................................................8营销目标..........................................................8市场及定位........................................................8竞争策略与渠道....................................................9宣传组合...........................................................9

10

第五章执行计划........................................................

5.15.25.3

团队分工..........................................................10实施时间表.......................................................12营销成果阶段预测................................................13

13

第六章营销监控........................................................

6.16.2

实施分析..........................................................13用户信息反馈.....................................................14

附录.......................................................................15