目录

引言 ...................................................................... 2

一 市场细分的标准 ......................................................... 2

（一）消费者市场细分的标准 .....................................................................................................2

（二）华为手机市场细分的依据 ................................................................................................3

二 华为手机的目标市场选择 ................................................. 4

（一）评价细分市场 .......................................................................................................................4

（二）选择目标市场 .......................................................................................................................4

（三）目标市场战略 .......................................................................................................................4

三 华为手机的市场定位策略 ................................................. 5

（一）产品差别化策略 ..................................................................................................................5

（二）服务差别化策略 ..................................................................................................................5

（三）人员差别化策略 ..................................................................................................................5

（四）形象差别化策略 ..................................................................................................................5

结论 ...................................................................... 5

参考文献 .................................................................. 5